One of the most frequent mistakes that business make in marketing is that they fail to measure the results, and fail to realize what marketing methods work and more importantly which ones that don’t yield results. Often times business make marketing decisions without a solid understating of where their customers come from.

Marketing's Number 1 Rule

1) 50% of your marketing budget is wasted on ineffective advertising. The trick is to figure out which 50%.
2) Never spend money on advertising without some way to measure its effectiveness. It is critical to know how your advertising performs. If it does not generate bottom line sales you are wasting your money. There is a difference between generating “traffic” and generated targeted business leads. If you do not know the critical distinctions please contact: http://www.bantapromo.com/ for FREE help. Email the Web Helper.